Sep 21, 2017 synopsis the new york times bestseller. In their bestselling book, blue ocean strategy, authors w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. You may or may not agree with the central philosophy, but you will be inspired. Chan kim and renee mauborgne, the authors of the bestselling book blue ocean strategy have spent over a decade exploring that question. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Discover book depository s huge selection of blue ocean books online. Blue ocean strategy can be found on amazon blue ocean strategy. Chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond. When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to get the biggest share of. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant.
Chan kim and renee mauborgne propose a different strategic objective creating an entirely new market space for the company where there are no competitors rather than battling in the existing space. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering.
There are two types of oceans in this world, according to authors w. That is, you are swimming in a blue ocean, largely devoid of the competitors fighting in the commoditized red ocean space. Chan kim and renee mauborgne blue ocean strategy reader by w. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Chan kim, 9781625274496, available at book depository with free delivery worldwide. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy including examples and pdf download. How ikea created a new market by andreas forster, 9783668154117, available at book depository with free delivery.
The blue ocean strategy reader goodreads share book. The strategy canvas provides a highly visual tool to help look at future options. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Blue ocean strategy is the most successful book on business masterplanning.
This book brings the best of those articles together all in one place. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. All in all, blue ocean strategy is a book worth reading. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
Just think of its initial blue ocean shift in book retailing that separated it from the pack with its offering of the largest selection of books in the world. Summary of the first four chapters of the international bestseller blue ocean strategy. Furthermore the blue ocean strategy was awarded with. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. He is known as coauthor of the 2005 book blue ocean strategy.
Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Apr 03, 2020 in a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space. Essay on blue ocean strategy a marketing book 1053. Challenging the conventional competition based approaches to business strategy, blue ocean. This blog article is a overview of some of the key points of the book by w. What is blue ocean strategy about blue ocean strategy.
Chan kim and renee mauborgne, professors at insead. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Chan, 97815996192, available at book depository with free delivery worldwide. In a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space.
After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Blue ocean strategy is a bad book, but it is not your usual bad book. Chan kim and renee mauborgne broke ground by introducing blue ocean strategy, a new model for. Pros and cons of blue ocean strategy essay example. A based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Jun 08, 2007 profit model of blue ocean strategy 30. Chan kim and renee mauborgne in the indie business book club. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy.
This article explains the blue ocean strategy, developed by w. Qantas the australian way praise for blue ocean strategy. How to create uncontested market space and the make competition irrelevant 2005. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. May 31, 2016 in this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking.
Chan kim, 9781633694774, available at book depository with. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy is the result of research by professors w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. How to create uncontested market space and make the competition irrelevant unabridged by w chan kim, renee mauborgne isbn. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.
An introduction to blue ocean strategy mba knowledge base. Includes the article that first introduced the idea of a blue ocean strategy leading to an international bestselling book. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. For that there is nothing better than something called the blue ocean strategy. Everyday low prices and free delivery on eligible orders.
Value innovation strategy competes in an uncontested market space. Feb 03, 2015 buy blue ocean strategy, expanded edition revised ed. Achieved via the delivery of features that have a highest marginal benefit to customer needs. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy.
Includes the article that first introduced the idea of a blue ocean strategyleading to an international bestselling book. May 30, 2017 t his month, we read blue ocean strategy by w. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. After reading you will understand the basics of this powerful strategy tool. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
How to create uncontested market space and make competition irrelevant. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Buy blue ocean strategy, expanded edition revised ed. Chan kim and renae mauborgnea in their book blue ocean strategy. To join the free indie business book club, click here. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
A landmark work that upends traditional thinking about strategy, this. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to. Chan kim, 9781633692749, available at book depository with. The seminal book blue ocean strategy has sold over 3. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Blue ocean strategy, expanded edition book depository. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. How to create uncontested market space and make the competition irrelevant by w. Usa today bestseller blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. Made by group d of the minor global trendwatching 2015. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions.
Their book teaches readers how to create uncontested markets for. Jan 20, 2015 blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy.
183 375 541 532 866 973 1176 768 1333 1499 163 1383 562 1255 1403 754 422 1050 509 1483 939 614 1315 198 338 78 181 855 639 665 317 508 679 109 506 676 1108 1156 233